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2010
Mark The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
Burt, Steve ; Johansson, Ulf ^LU ; Thelander, Åsa ^LU and Anselmsson, Johan ^LU (2010) p.97-110
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark IKEA's image in three countries
Thelander, Åsa ^LU and Johansson, Ulf ^LU (2010) p.73-96
- Chapter in Book/Report/Conference proceeding › Book chapter