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- 2020
-
Mark
Lean Startup and the business model : Experimenting for novelty and impact
(
- Contribution to journal › Article
-
Mark
Circular business model experimentation : Demystifying assumptions
(
- Contribution to journal › Article
- 2018
-
Mark
Experimenting with a circular business model: Lessons from eight cases
(
- Contribution to journal › Article
- 2017
-
Mark
Bridging sustainable business model innovation and user-driven innovation : A process for sustainable value proposition design
(
- Contribution to journal › Article
-
Mark
Business Model Experimentation for Circularity: Driving sustainability in a large international clothing retailer
(
- Contribution to journal › Article