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- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
-
Mark
From market orientation to brand orientation in the public sector
(
- Contribution to journal › Article
- 2007
-
Mark
Market orientation processes in retailing: a cross-national study
(
- Contribution to journal › Article
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
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