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2024
Mark Pricing capability in B2B
Hallberg, Niklas L. ^LU (2024) p.241-243
- Chapter in Book/Report/Conference proceeding › Book chapter
2012
Mark Pricing strategies and pricing capabilities
Johansson, Magnus ^LU ; Hallberg, Niklas Lars ^LU ; Hinterhuber, Andreas ; Zbaracki, Mark and Liozu, Stephan (2012) In Journal of Revenue and Pricing Management 11(1). p.4-11
- Contribution to journal › Article