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- 2014
-
Mark
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
(
- Contribution to journal › Article
- 2010
-
Mark
IKEA's image in three countries
2010) p.111-130(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article