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2024
Mark Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas and Dikcius, Vytautas (2024) In Marketing Intelligence and Planning 42(8). p.1464-1493
- Contribution to journal › Scientific review
2023
Mark Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Sprott, David E. and Urbonavicius, Sigitas (2023) In Psychology and Marketing 40(6). p.1074-1088
- Contribution to journal › Article