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- 2023
-
Mark
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
(
- Contribution to journal › Article
- 2021
-
Mark
Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
2021) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 2014
-
Mark
Institutional forces and firms’ positioning in China and Brazil.
2014) 22nd Conference of the Consortium of International Marketing Research, 2014(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
Internationalization Through Social Exchange Relationships In Emerging Markets.
2013) 39th Annual Conference of the European International Business Academy, 2013(
- Contribution to conference › Paper, not in proceeding
- 2012
-
Mark
Managing political actors through network partners: the case of market driving strategy
2012) 38th Annual Conference of the European International Business Academy, 2012(
- Contribution to conference › Paper, not in proceeding