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- 2024
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
-
Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
-
Mark
Utländsk påverkan i forskning – Behov och förutsättningar för riskhantering inom den svenska akademiska sektorn
2024)(
- Working paper/Preprint › Preprint in preprint archive
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Mark
Värdeskapande kommunikation : Ledande beslutsfattares och kommunikatörers perspektiv
2024) In Kortrapport om forskning(
- Book/Report › Report
-
Mark
GLOBAL LEADERSHIP: Book 16 - THE INTERNATIONAL BUSINESS INTERACTION SERIES
2024) In THE INTERNATIONAL BUSINESS INTERACTION SERIES(
- Book/Report › Book
-
Mark
The beauty of prosocial behavior : The bi-directional link between attractiveness and prosocial behavior
(
- Contribution to journal › Article
-
Mark
Working with pride in the shadow of shame : Emotional dissonance and identity work during a corporate scandal
2024) In Human Relations(
- Contribution to journal › Article