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- 2019
-
Mark
Investigating Relational Ontologies in Macromarketing : Toward a Relational Approach and Research Agenda
(
- Contribution to journal › Article
- 2017
-
Mark
Sailing through marketing : A critical assessment of spatiality in marketing literature
(
- Contribution to journal › Article
- 2016
-
Mark
The political nature of brand governance : a discourse analysis approach to a regional brand building process
(
- Contribution to journal › Article
- 2015
-
Mark
Situating Macromarketing Research in an Interconnected World : the Quest for Relationality
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Polymorphous Nature of Place Branding : A Comparison of Stockholm and Turin
(
- Contribution to journal › Published meeting abstract