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- 2019
-
Mark
Investigating Relational Ontologies in Macromarketing : Toward a Relational Approach and Research Agenda
(
- Contribution to journal › Article
- 2017
-
Mark
Sailing through marketing : A critical assessment of spatiality in marketing literature
(
- Contribution to journal › Article
- 2016
-
Mark
The political nature of brand governance : a discourse analysis approach to a regional brand building process
(
- Contribution to journal › Article
- 2015
-
Mark
The Polymorphous Nature of Place Branding : A Comparison of Stockholm and Turin
(
- Contribution to journal › Published meeting abstract
-
Mark
Situating Macromarketing Research in an Interconnected World : the Quest for Relationality
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
Co-performing tourism places : The "Pink Night" festival
(
- Contribution to journal › Article
- 2013
-
Mark
Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
(
- Contribution to journal › Article
- 2012
-
Mark
Regional Branding : The case of three Italian regions
2012) International Place Branding Conference (Special Edition)(
- Contribution to conference › Other
- 2011
-
Mark
The Pink night of the Romagna Coastal Region : Co-creating Events and Destination Marketing
2011) 1st International Conference on Tourism Managment and Tourism Related Issues(
- Contribution to conference › Other