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- 2023
-
Mark
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
(
- Contribution to conference › Paper, not in proceeding
-
Mark
Sycomorphism in city branding : The case of Amazon HQ2
(
- Contribution to journal › Article
-
Mark
A critical typology of "good place branding" : Lessons from place-branding expertise
2023) p.213-226(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2022
-
Mark
Movement Parties as Brand Platforms : The Case of the 5 Star Movement
2022) p.103-121(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter