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- 2022
-
Mark
Brand orientation in action : Towards a relational approach
2022) 161.(
- Thesis › Doctoral thesis (compilation)
- 2020
-
Mark
Brand orientation in action – A transformational learning intervention
(
- Contribution to journal › Article
- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
-
Mark
The brand core and its management over time
(
- Contribution to journal › Article
- 2015
-
Mark
Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
-
Mark
Corporate Brand Identity Matrix
(
- Contribution to journal › Article
-
Mark
Brand orientation : Past, Present, and Future
(
- Contribution to journal › Debate/Note/Editorial
-
Mark
From market orientation to brand orientation in the public sector
(
- Contribution to journal › Article
- 2011
-
Mark
The underlying dimensions of brand orientation and its impact on financial performance
(
- Contribution to journal › Article
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
- 1997
-
Mark
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
1997) In Lunds Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)