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- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
- 2015
-
Mark
The Nobel Prize: the identity of a corporate heritage brand
(
- Contribution to journal › Article
- 2014
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2013
-
Mark
Corporate Brand Identity Matrix
(
- Contribution to journal › Article