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- 2022
-
Mark
Gender Dynamics in Public Diplomacy and Nation Branding
- Contribution to journal › Special issue (editor)
- 2019
-
Mark
A Nordic Perspective on Supranational Place Branding
2019) NordMedia(
- Contribution to conference › Other
- 2018
-
Mark
Image resilience - the case of Sweden
2018) 68th Annual ICA Conference, Prague 2018(
- Contribution to conference › Other
- 2017
-
Mark
The ambivalent f-word: Translating gender politics into nation branding in Sweden
2017) 26th Nordic Symposium of Tourism and Hospitality Research(
- Contribution to conference › Abstract
- 2016
-
Mark
Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises
(
- Contribution to journal › Article
-
Mark
Nation branding as an emerging field – An institutionalist perspective
(
- Contribution to journal › Article
- 2015
-
Mark
The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
(
- Contribution to journal › Article
-
Mark
'Putting the GREAT back into Britain' : National identity, public-private collaboration & Transfers of brand equity in 2012's global promotional campaign
(
- Contribution to journal › Article