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- 2018
- Mediatization of terror attacks and city brand image: A study of the Stockholm attack and the ’Last Night in Sweden’ event
- The mediatized tourism city under terror: Dilemmas and strategies for destination management organisations
- The narrative rhythm of terror: : A study of the Stockholm terrorist attack and the 'Last Night in Sweden' event
- 2017
- The magic of place branding: regional brand identity in transition
- 2016
- Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises
- 2015
- Varumärke för alla
- 2014
- Kvalitativa metoder i strategisk kommunikation
- Att kombinera intervju med observation
- Kvalitativ analys inom strategisk kommunikation
- Att utgå från ett historiskt perspektiv i strategisk kommunikation