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- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
Market driving multinationals and their global sourcing network
(
- Contribution to journal › Article
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article