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Blir en följare alltid en kund? En studie om lojalitet inom skönhetsbranschen

Lazo, Amanda LU and Hellborg, Cajsa (2026) SEMK65 20261
Department of Service Studies
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author
Lazo, Amanda LU and Hellborg, Cajsa
supervisor
organization
course
SEMK65 20261
year
type
M2 - Bachelor Degree
subject
keywords
Varumärkeslojalitet, influencer, influencer marketing, varumärken, parasociala relationer, skönhetsbranschen
language
Swedish
id
9236111
date added to LUP
2026-06-12 10:48:48
date last changed
2026-06-12 10:48:48
@misc{9236111,
  author       = {{Lazo, Amanda and Hellborg, Cajsa}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Blir en följare alltid en kund? En studie om lojalitet inom skönhetsbranschen}},
  year         = {{2026}},
}