Publications | LUP Student Papers

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2024
Mark Att shoppa sig till en identitet under en ekonomisk kris
Hanses, Beata ^LU and Alserin, Isabella (2024) SEMK65 20241
Department of Service Studies
- Bach. Degree
2022
Mark Brand Equity | När varumärken brinner
Larsson Ljungcrantz, Joel ^LU ; Lindgren, Hugo ^LU and Johansson, Mattias ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
2021
Mark Brand heritage – äkta eller illusion? – En kvalitativ studie av hur konsumenter skiljer äkta brand heritage från uppdiktat
Ljunggren, Carl ^LU ; Radman, Gabriel ^LU and Sarmes, Stefan ^LU (2021) FEKH29 20202
Department of Business Administration
- Bach. Degree
2018
Mark Den digitala klädbranschen
Lacotte Olsson, Christine ^LU and Edström, Olivia ^LU (2018) KSMK65 20181
Department of Service Studies
- Bach. Degree
Mark Vad säljer en influencer? - En kvalitativ studie om hur influencers strategiskt kommunicerar kring produkter på Instagram
Lindell, Elin ^LU and Kulle, Sara (2018) SKOK11 20181
Department of Strategic Communication
- Bach. Degree
2017
Mark Degeneration av varumärken
Lundin, Sanna ^LU (2017) JURM02 20171
Department of Law
- Prof. qual. >4 yrs
2016
Mark Varumärkesinkongruens i kommunikation: Hur konsumenter skapar mening kring reklambilder med varumärkesinkongruenta budskap
Livijn, Alexandra ^LU and Strindlund, Lin ^LU (2016) SKOK01 20161
Department of Strategic Communication
- Bach. Degree
Mark Varumärkesbyggande i innovativa småföretag - En fallstudie av tre små, svenska, innovativa B2B-företag
Rasmusson, Max ^LU ; Larsson, Fredrik ^LU and Wenhov, Adam ^LU (2016) FEKH29 20161
Department of Business Administration
- Bach. Degree
2014
Mark "Gör det rätta gör slut med Cloetta"
Bringel, Axel ^LU and Jonsson, Klara ^LU (2014) SKOK01 20141
Department of Strategic Communication
- Bach. Degree
2013
Mark Brandsnyltning - Branding med bitter eftersmak
Eriksson, Jacob ^LU (2013) HARH10 20131
Department of Business Law
- Bach. Degree

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