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Slow Heritage Fashion

Maurer, Charlotte LU and Rems, Christina-Maria LU (2026) BUSN39 20261
Department of Business Administration
Abstract (Swedish)
Keywords: heritage brands, slow fashion, brand positioning, country of origin
Overall Aim: To contribute to literature of slow fashion, heritage, positioning and
country of origin by exploring and developing the concept of Slow Heritage
Fashion within the context of Swedish fashion heritage brands.
Purpose: To investigate the phenomenon of Slow Heritage Fashion in a Swedish
context. The three guiding research questions are: What is Slow Heritage
Fashion; How does Slow Heritage Fashion emerge; Why do brands pursue
Slow Heritage Fashion.
Methodology: Through a qualitative, abductive multiple case study, we analyze three
Swedish fashion heritage brands using semi-structured
interviews with brand representatives and experts.
... (More)
Keywords: heritage brands, slow fashion, brand positioning, country of origin
Overall Aim: To contribute to literature of slow fashion, heritage, positioning and
country of origin by exploring and developing the concept of Slow Heritage
Fashion within the context of Swedish fashion heritage brands.
Purpose: To investigate the phenomenon of Slow Heritage Fashion in a Swedish
context. The three guiding research questions are: What is Slow Heritage
Fashion; How does Slow Heritage Fashion emerge; Why do brands pursue
Slow Heritage Fashion.
Methodology: Through a qualitative, abductive multiple case study, we analyze three
Swedish fashion heritage brands using semi-structured
interviews with brand representatives and experts.
Theoretical perspective: The literature review draws on four key domains: fashion, heritage,
brand positioning, and country of origin, with a particular focus on
Sweden. (Less)
Please use this url to cite or link to this publication:
author
Maurer, Charlotte LU and Rems, Christina-Maria LU
supervisor
organization
alternative title
Exploring the concept of Slow Heritage Fashion in a Swedish Context
course
BUSN39 20261
year
type
H1 - Master's Degree (One Year)
subject
keywords
heritage brands, slow fashion, brand positioning, country of origin
language
English
id
9246686
date added to LUP
2026-07-21 12:00:02
date last changed
2026-07-21 12:00:02
@misc{9246686,
  abstract     = {{Keywords: heritage brands, slow fashion, brand positioning, country of origin
Overall Aim: To contribute to literature of slow fashion, heritage, positioning and
country of origin by exploring and developing the concept of Slow Heritage
Fashion within the context of Swedish fashion heritage brands.
Purpose: To investigate the phenomenon of Slow Heritage Fashion in a Swedish
context. The three guiding research questions are: What is Slow Heritage
Fashion; How does Slow Heritage Fashion emerge; Why do brands pursue
Slow Heritage Fashion.
Methodology: Through a qualitative, abductive multiple case study, we analyze three
Swedish fashion heritage brands using semi-structured
interviews with brand representatives and experts.
Theoretical perspective: The literature review draws on four key domains: fashion, heritage,
brand positioning, and country of origin, with a particular focus on
Sweden.}},
  author       = {{Maurer, Charlotte and Rems, Christina-Maria}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Slow Heritage Fashion}},
  year         = {{2026}},
}