Department of Business Administration
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- 2022
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Mark
To be or not to be…green, that is the question
- 1st term paper
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Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
- Master (One yr)
-
Mark
Heritage luxury brands in millennial times
- 1st term paper
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Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
- Master (One yr)
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Mark
How fragrance brands can create a memorable and positive brand experience online
- Misc.
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Mark
Healthwashing: How Food Companies Can Influence Consumers’ Purchase Behaviors
- Misc.
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Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
- Master (One yr)
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Mark
Increasing Brand Accessibility Without Compromising Brand Identity
(2022) In Increasing Brand Accessibility Without Compromising Brand Identity BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
(2022) In Strategic Brand Management - Master Papers Eight Edition BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Political Leaders As Archetypal Brands
(2022) In Strategic Brand Management - Masters Paper Series 8 BUSN21 20222
Department of Business Administration- Master (One yr)