Department of Business Administration

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2025
Mark Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
Mierswa, Natalie ^LU and Lichius, Lara Sophie ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Navigating Motivation and Identity Under Pressure The Adaptive Compass Framework for Sustainable Entrepreneurship
Lorenc, Natalia ^LU and Gaphour Ali, Narin ^LU (2025) ENTN19 20251
Department of Business Administration
- Master (One yr)
Mark The Power of the Unseen
Jurgeleit, Elisabeth ^LU and Spitzer, Kristina ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark A Tale of Two Olympics: Cultural Influences on Nation Branding
Pilblad, Tova ^LU ; Mc Crea, Emma ^LU and Börjeson Munk, Ebba ^LU (2025) IBUH19 20251
Department of Business Administration
- Bach. Degree
Mark From Profiles to Success: Linking Founders’ Characteristics in Real Estate Startups to Entrepreneurial Success
Svensson, Johannes ^LU and Zelenka, Jan ^LU (2025) ENTN19 20251
Department of Business Administration
- Master (One yr)
Mark Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD
Liu, Xinlei ^LU and Jiang, Yujing ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Proof Can Wait: Inside the Logic of Sustainable Venture Capital
Tessitore Bomente, Enzo ^LU and De Waal, Arend Casper ^LU (2025) ENTN19 20251
Department of Business Administration
- Master (One yr)
Mark Chefer i kläm - Identitet och kulturell spänning i en svensk verksamhet under amerikanskt ägande
Roskvist, Carolina ^LU and Milos, David ^LU (2025) FEKH49 20251
Department of Business Administration
- Bach. Degree
Mark Iconic Products in B2B Markets
Albertini, Lea Sophie Maleen ^LU and Daas, Lena ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The Little Club on the Hill: The Interplay Between Organizational Identity and Sustainability Work for Institutional Entrepreneurs
Engström, Nils ^LU and Blomberg, Gustav ^LU (2025) BUSN09 20251
Department of Business Administration
- Master (One yr)

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Publications

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LUP Student Papers

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Department of Business Administration

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