Department of Strategic Communication
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- 2024
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Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
- Master (Two yrs)
- 2023
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Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
- Master (Two yrs)
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Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
- Master (Two yrs)
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Mark
A Critical Discourse Analysis of the Birds Aren’t Real Satire Conspiracy Theory
- Master (Two yrs)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
- Master (Two yrs)
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Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
- Master (Two yrs)
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Mark
Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
- Master (Two yrs)
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Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
- Master (Two yrs)
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Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
- Master (Two yrs)