Department of Business Administration
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- 2018
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Mark
Investigating brand identity transfer in brand experience through in-store and online channels
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Brand Identity: What Went Wrong
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Limited edition: Collaborations between luxury brands
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Brand Identity and Image Gaps
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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How do Personal Values Relate to Strategic Thinking
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- Master (One yr)
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Mark
Performance Measurement as a central element in Management Control Systems:a study of centers for unaccompanied minors in Trelleborg
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- Master (One yr)