Department of Business Administration
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- 2017
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Mark
Augmented and virtual reality in the brand building process - a multiple case study approach
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Creativity: Missing Element in Brand Heritage
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Crowdfunding’s Effect on Brand Identity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
From Clicks to Bricks – The Impact on Brand Resonance
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
How is storytelling used to strengthen a brand?
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Influencer marketing and the effect on brand personality and brand perception
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Provocative advertising and its effect on brand image - A comparison between two industries
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.