Department of Business Administration
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- 2016
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Mark
Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The influence of logos on the consumer’s perception of the brand personality
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
How using customer’s stories can help build an organization’s reputation
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The evolution of product placement
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The Accelerated Startup
- Master (One yr)
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Mark
Value Creation of Cloud Computing in E-businesses
- Master (One yr)
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Mark
The Magic to Change Cinderella´s Glass Slipper - A qualitative Study of breaking the norm preserving gender inequalities in the construction industry
- Master (One yr)