The process of developing a business model: a one year auto ethnographic reflection
(2011)Department of Business Administration
- Abstract
- This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a... (More)
- This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a business plan, is a very important part of business model development and personal understanding of the business model. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2004315
- author
- Okl, Alexander Fritz-Wilhelm
- supervisor
- organization
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Management of enterprises, reflection, auto ethnographic, photography, narcissism, fermium, development, process, business model, Företagsledning, management
- language
- Swedish
- id
- 2004315
- date added to LUP
- 2011-05-30 00:00:00
- date last changed
- 2012-11-12 11:37:09
@misc{2004315,
abstract = {{This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a business plan, is a very important part of business model development and personal understanding of the business model.}},
author = {{Okl, Alexander Fritz-Wilhelm}},
language = {{swe}},
note = {{Student Paper}},
title = {{The process of developing a business model: a one year auto ethnographic reflection}},
year = {{2011}},
}