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The process of developing a business model: a one year auto ethnographic reflection

Okl, Alexander Fritz-Wilhelm (2011)
Department of Business Administration
Abstract
This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a... (More)
This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a business plan, is a very important part of business model development and personal understanding of the business model. (Less)
Please use this url to cite or link to this publication:
author
Okl, Alexander Fritz-Wilhelm
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, reflection, auto ethnographic, photography, narcissism, fermium, development, process, business model, Företagsledning, management
language
Swedish
id
2004315
date added to LUP
2011-05-30
date last changed
2012-11-12 11:37:09
@misc{2004315,
  abstract     = {This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic understanding of how the business model works. What I found is that developing an appropriate business model will not only consume time but the process is characterized by a continuous interaction of understanding the business environ-ment and improving the model to make it ‘fit’. Writing down and visualize the business model, preferably in a business plan, is a very important part of business model development and personal understanding of the business model.},
  author       = {Okl, Alexander Fritz-Wilhelm},
  keyword      = {Management of enterprises,reflection,auto ethnographic,photography,narcissism,fermium,development,process,business model,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {The process of developing a business model: a one year auto ethnographic reflection},
  year         = {2011},
}