Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Country of origin- Using country -of -origin to strengthen a brand on a foreign market-a study of the Italian food industry on the Swedish market

Gjoka, Ervis (2011) FEKP90 20111
Department of Business Administration
Abstract
Aim: To describe and measure the effects of country of origin in low involvement Italian products on the Swedish markets.
Method: Quantitative study with a hypothetic- decuctive method. The research was carried out by web surveys where the respondents were directed to a webpage in order to answer to the questions. Theoretical Perspective: In order to conduct this research I have made use of the theories on country of origin, brand management and consumer behavior. Empirical foundation: The empirical data was collected through a web survey prepared on www.thesistools.com.
Please use this url to cite or link to this publication:
author
Gjoka, Ervis
supervisor
organization
course
FEKP90 20111
year
type
H1 - Master's Degree (One Year)
subject
keywords
management, Företagsledning, Management of enterprises, trust, ethnocentrism, consumer behavior, Country of origin, brand management
language
Swedish
id
2007598
date added to LUP
2011-05-20 00:00:00
date last changed
2012-11-13 08:16:41
@misc{2007598,
  abstract     = {{Aim: To describe and measure the effects of country of origin in low involvement Italian products on the Swedish markets.
Method: Quantitative study with a hypothetic- decuctive method. The research was carried out by web surveys where the respondents were directed to a webpage in order to answer to the questions. Theoretical Perspective: In order to conduct this research I have made use of the theories on country of origin, brand management and consumer behavior. Empirical foundation: The empirical data was collected through a web survey prepared on www.thesistools.com.}},
  author       = {{Gjoka, Ervis}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Country of origin- Using country -of -origin to strengthen a brand on a foreign market-a study of the Italian food industry on the Swedish market}},
  year         = {{2011}},
}