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Country of origin- Using country -of -origin to strengthen a brand on a foreign market-a study of the Italian food industry on the Swedish market

Gjoka, Ervis (2011) FEKP90 20111
Department of Business Administration
Abstract
Aim: To describe and measure the effects of country of origin in low involvement Italian products on the Swedish markets.
Method: Quantitative study with a hypothetic- decuctive method. The research was carried out by web surveys where the respondents were directed to a webpage in order to answer to the questions. Theoretical Perspective: In order to conduct this research I have made use of the theories on country of origin, brand management and consumer behavior. Empirical foundation: The empirical data was collected through a web survey prepared on www.thesistools.com.
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author
Gjoka, Ervis
supervisor
organization
course
FEKP90 20111
year
type
H1 - Master's Degree (One Year)
subject
keywords
management, Företagsledning, Management of enterprises, trust, ethnocentrism, consumer behavior, Country of origin, brand management
language
Swedish
id
2007598
date added to LUP
2011-05-20
date last changed
2012-11-13 08:16:41
@misc{2007598,
  abstract     = {Aim: To describe and measure the effects of country of origin in low involvement Italian products on the Swedish markets.
Method: Quantitative study with a hypothetic- decuctive method. The research was carried out by web surveys where the respondents were directed to a webpage in order to answer to the questions. Theoretical Perspective: In order to conduct this research I have made use of the theories on country of origin, brand management and consumer behavior. Empirical foundation: The empirical data was collected through a web survey prepared on www.thesistools.com.},
  author       = {Gjoka, Ervis},
  keyword      = {management,Företagsledning,Management of enterprises,trust,ethnocentrism,consumer behavior,Country of origin,brand management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Country of origin- Using country -of -origin to strengthen a brand on a foreign market-a study of the Italian food industry on the Swedish market},
  year         = {2011},
}