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An Investigation of Engagement in the Context of Employer Branding and Social Media

Karwowski, Klaudia LU and Redey, Viktoria LU (2013) BUSN39 20131
Department of Business Administration
Abstract
The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.
Please use this url to cite or link to this publication:
author
Karwowski, Klaudia LU and Redey, Viktoria LU
supervisor
organization
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Engagement, Employer Branding, Employer Brand, Social Media, Web 2.0, War for Talent
language
English
id
3812795
date added to LUP
2013-06-26 09:32:05
date last changed
2013-06-26 09:32:05
@misc{3812795,
  abstract     = {The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.},
  author       = {Karwowski, Klaudia and Redey, Viktoria},
  keyword      = {Engagement,Employer Branding,Employer Brand,Social Media,Web 2.0,War for Talent},
  language     = {eng},
  note         = {Student Paper},
  title        = {An Investigation of Engagement in the Context of Employer Branding and Social Media},
  year         = {2013},
}