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Market Trends and Product Development of Tray-Sealed Single Serving Ready Meals in Sweden, Taiwan and China

Chen, Chun-Ning LU (2013) MTTM01 20131
Packaging Logistics
Abstract
The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain... (More)
The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain country market. (Less)
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author
Chen, Chun-Ning LU
supervisor
organization
alternative title
即食餐的產品發展和市場趨勢:以瑞典、台灣、中國市場為例
Marknadstrender och produktutveckling av trågförslutna färdigrätter i Sverige, Taiwan och Kina
course
MTTM01 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Ready Meals, Market Trends, Tray-Seal packaging, Sweden, Taiwan, China
ISBN
978-91-7473-580-2
language
English
id
3878712
date added to LUP
2013-07-02 08:39:05
date last changed
2013-07-02 09:11:40
@misc{3878712,
  abstract     = {The study was conducted by thematic analysis from secondary data such as literatures, reports and website, and ten interviews which respondents’ backgrounds are experts from ready meal and its packaging related areas. The whole paper followed the structure build from the analysis: Servings and portions, Distributions, Ready meal market and its evolution, Consumer perspective, Ready meal packaging and its evolution, trends of ready meal and trends of ready meal packaging. From the results, the current situation, trends of ready meal, and trends of ready meal packaging from each country were summarized. By learning from each other, it identified the opportunities countries to help both the local and foreign clusters to enter a certain country market.},
  author       = {Chen, Chun-Ning},
  isbn         = {978-91-7473-580-2},
  keyword      = {Ready Meals,Market Trends,Tray-Seal packaging,Sweden,Taiwan,China},
  language     = {eng},
  note         = {Student Paper},
  title        = {Market Trends and Product Development of Tray-Sealed Single Serving Ready Meals in Sweden, Taiwan and China},
  year         = {2013},
}