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The Roles of Bloggers in Web 2.0

Behmer, Alix LU and Bazlova, Alena (2013) BUSN39 20131
Department of Business Administration
Abstract
This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-­generated content wielding influence on both their readers and respective industries. Thus, it is argued that recognizing the different roles assumed by bloggers will shed light on the importance of bloggers and how this may affect marketingpractices.
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author
Behmer, Alix LU and Bazlova, Alena
supervisor
organization
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Blogging, Roles, Web 2.0, Social media, Marketing communication, Opinion leadership
language
English
id
3878847
date added to LUP
2013-06-25 10:14:10
date last changed
2013-09-01 03:39:31
@misc{3878847,
  abstract     = {This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-­generated content wielding influence on both their readers and respective industries. Thus, it is argued that recognizing the different roles assumed by bloggers will shed light on the importance of bloggers and how this may affect marketingpractices.},
  author       = {Behmer, Alix and Bazlova, Alena},
  keyword      = {Blogging,Roles,Web 2.0,Social media,Marketing communication,Opinion leadership},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Roles of Bloggers in Web 2.0},
  year         = {2013},
}