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The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer

Lerch, Anika LU and Preissing, Jana LU (2015) BUSN39 20151
Department of Business Administration
Abstract
The study contributes to existing research on corporate labeling of private label brands (PLs) and on the consumer attitude in the field of consumer behavior, with the focus on premium PLs. Furthermore, managerial contributions support the retailers on their corporate labeling strategy of premium PLs.
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author
Lerch, Anika LU and Preissing, Jana LU
supervisor
organization
course
BUSN39 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Premium Private Label Brands, Retail, Corporate Branding, Consumer Attitude, Consumer Behavior
language
English
id
7471147
date added to LUP
2015-06-30 14:32:09
date last changed
2015-06-30 14:32:09
@misc{7471147,
  abstract     = {The study contributes to existing research on corporate labeling of private label brands (PLs) and on the consumer attitude in the field of consumer behavior, with the focus on premium PLs. Furthermore, managerial contributions support the retailers on their corporate labeling strategy of premium PLs.},
  author       = {Lerch, Anika and Preissing, Jana},
  keyword      = {Premium Private Label Brands,Retail,Corporate Branding,Consumer Attitude,Consumer Behavior},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer},
  year         = {2015},
}