Exploring Branding Practices of Swedish Start-ups
(2015) BUSN39 20151Department of Business Administration
- Abstract
- Brand management of start-ups is an under-researched area of study. The aim of this study is to uncover the branding practices of start-ups in Sweden and specifically to examine the perceived importance of branding, identify the brand identity creation process, reveal the brand positioning strategies employed by such firms and expose the most relevant brand building activities among the field.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7508979
- author
- Drakoulis, Alexandros LU and Lipovsek, Sasa LU
- supervisor
- organization
- course
- BUSN39 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Start-ups, Brand identity, Brand positioning, Brand building activities, Sweden
- language
- English
- id
- 7508979
- date added to LUP
- 2015-07-01 15:53:07
- date last changed
- 2015-07-01 15:53:07
@misc{7508979, abstract = {{Brand management of start-ups is an under-researched area of study. The aim of this study is to uncover the branding practices of start-ups in Sweden and specifically to examine the perceived importance of branding, identify the brand identity creation process, reveal the brand positioning strategies employed by such firms and expose the most relevant brand building activities among the field.}}, author = {{Drakoulis, Alexandros and Lipovsek, Sasa}}, language = {{eng}}, note = {{Student Paper}}, title = {{Exploring Branding Practices of Swedish Start-ups}}, year = {{2015}}, }