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Thank God It's Black Friday

Lundin, Matilda LU ; Arvidsson, Julia and Tran, Katarina (2016) FEKN90 20161
Department of Business Administration
Abstract
All studied motivators had a positive effect on Attitude towards consumption events. The perception of Social interaction was stronger for offline shopping, whereas Usefulness, Convenience and Value expression were stronger for online shopping. For offline shopping a combination of Cost saving, Enjoyment and Value expression is optimal and Cost saving, Usefulness and Enjoyment for online. Hence, it can be concluded that online shopping derives to a greater extent by utilitarian motivators and offline shopping from hedonic motivators. Finally, a strong relation between Attitude and Purchase intention was identified.
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author
Lundin, Matilda LU ; Arvidsson, Julia and Tran, Katarina
supervisor
organization
alternative title
A quantitative study of Swedish consumers' motivation and attitude towards consumption events
course
FEKN90 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumption events, Black Friday, Consumer motivation, Attitude, Purchase intention
language
English
id
8890611
date added to LUP
2016-09-13 15:58:49
date last changed
2016-09-13 15:58:49
@misc{8890611,
  abstract     = {All studied motivators had a positive effect on Attitude towards consumption events. The perception of Social interaction was stronger for offline shopping, whereas Usefulness, Convenience and Value expression were stronger for online shopping. For offline shopping a combination of Cost saving, Enjoyment and Value expression is optimal and Cost saving, Usefulness and Enjoyment for online. Hence, it can be concluded that online shopping derives to a greater extent by utilitarian motivators and offline shopping from hedonic motivators. Finally, a strong relation between Attitude and Purchase intention was identified.},
  author       = {Lundin, Matilda and Arvidsson, Julia and Tran, Katarina},
  keyword      = {Consumption events,Black Friday,Consumer motivation,Attitude,Purchase intention},
  language     = {eng},
  note         = {Student Paper},
  title        = {Thank God It's Black Friday},
  year         = {2016},
}