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- 2025
-
Mark
The Role of Subjective Norms in Shaping Consumer Perceptions of Fairtrade Certification in Germany
- Master (One yr)
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Mark
Nordic Brands Through Chinese Eyes: A Study on the Country Image, Brand Benefits, and Consumer Ethnocentrism
- Master (Two yrs)
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Mark
The effect of AI recommender systems on consumer trust and purchase intention under varying levels of risk
- Master (One yr)
- 2024
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Master (One yr)
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Mark
Generative Artificial Intelligence in Advertising
- Master (One yr)
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Mark
Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
- Master (One yr)
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Mark
Vad Klär Dig? Gröna Val eller Mänsklig Välfärd
- Bach. Degree
- 2023
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Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
- Master (Two yrs)
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Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
- Master (One yr)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
- Master (One yr)