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- 2023
-
Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
(
- Master (One yr)
-
Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
(
- Master (One yr)
- 2022
-
Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
(
- Master (One yr)
-
Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
(
- Master (One yr)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
- 2021
-
Mark
Reminding You to Purchase
(
- Master (One yr)
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Mark
The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
(
- Master (One yr)
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Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
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- Master (One yr)
-
Mark
Is Fashion for the People, loved by all the People?
(
- Master (One yr)