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Mixed Messages in a Gender Diversity Initiative

Mohamed Elawad Galaleldin, Sara LU and Kunz, Lisa LU (2017) BUSN49 20171
Department of Business Administration
Abstract (Swedish)
This thesis explores how the workforce perceives and responds to gender diversity initiatives. While it is easy for companies to start talking about gender diversity and initiate different campaigns, it becomes challenging or even difficult to implement them in practice. In male-dominated industries gender diversity initiatives are facing different challenges and the progress remains slow. Our case highlights possible reasons for this: contrasting opinions challenge the initiative, an unclear approach for the implementation of theoretical concepts confuses the workforce as well as an unclear communication that leads to responses and could cause resistance. Our aim for this research is first to critically develop the theoretical and... (More)
This thesis explores how the workforce perceives and responds to gender diversity initiatives. While it is easy for companies to start talking about gender diversity and initiate different campaigns, it becomes challenging or even difficult to implement them in practice. In male-dominated industries gender diversity initiatives are facing different challenges and the progress remains slow. Our case highlights possible reasons for this: contrasting opinions challenge the initiative, an unclear approach for the implementation of theoretical concepts confuses the workforce as well as an unclear communication that leads to responses and could cause resistance. Our aim for this research is first to critically develop the theoretical and practical approaches to diversity initiatives and second to address the role of communication in diversity initiatives. (Less)
Please use this url to cite or link to this publication:
author
Mohamed Elawad Galaleldin, Sara LU and Kunz, Lisa LU
supervisor
organization
course
BUSN49 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Diversity, Diversity Management, Gender Diversity Initiatives, Equal Opportunities, Communication, Resistance.
language
English
id
8914013
date added to LUP
2017-06-12 12:09:44
date last changed
2017-06-12 12:09:44
@misc{8914013,
  abstract     = {This thesis explores how the workforce perceives and responds to gender diversity initiatives. While it is easy for companies to start talking about gender diversity and initiate different campaigns, it becomes challenging or even difficult to implement them in practice. In male-dominated industries gender diversity initiatives are facing different challenges and the progress remains slow. Our case highlights possible reasons for this: contrasting opinions challenge the initiative, an unclear approach for the implementation of theoretical concepts confuses the workforce as well as an unclear communication that leads to responses and could cause resistance. Our aim for this research is first to critically develop the theoretical and practical approaches to diversity initiatives and second to address the role of communication in diversity initiatives.},
  author       = {Mohamed Elawad Galaleldin, Sara and Kunz, Lisa},
  keyword      = {Diversity,Diversity Management,Gender Diversity Initiatives,Equal Opportunities,Communication,Resistance.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Mixed Messages in a Gender Diversity Initiative},
  year         = {2017},
}