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McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die

Miksch, Linda; Nguyen, Ailien and Schulz, Charlotte (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
Please use this url to cite or link to this publication:
author
Miksch, Linda; Nguyen, Ailien and Schulz, Charlotte
supervisor
organization
course
BUSN35 20181
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970776
date added to LUP
2019-02-14 19:19:40
date last changed
2019-02-14 19:19:40
@misc{8970776,
  author       = {Miksch, Linda and Nguyen, Ailien and Schulz, Charlotte},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die},
  year         = {2018},
}