Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
(2022) BUSN39 20221Department of Business Administration
- Abstract
- Thesis Purpose: The purpose of this research is to find out which Environmental CSR
concerns addressed by corporations impacts consumer purchase intention. This research also
aims to examine whether the cultural dimension of collectivism/individualism has an impact
on consumers' purchase intention toward CSR.
Theoretical perspective: The theoretical perspective was based on the earliest theories
about CSR combined with the more recent literature on ECSR. The theoretical underpinning
of cultural differences between countries is explained using Hofstede's cultural dimension
theory.
Methodology/Empirical Data Collection: This thesis used a deductive research approach,
in which hypotheses are created based on a thorough assessment... (More) - Thesis Purpose: The purpose of this research is to find out which Environmental CSR
concerns addressed by corporations impacts consumer purchase intention. This research also
aims to examine whether the cultural dimension of collectivism/individualism has an impact
on consumers' purchase intention toward CSR.
Theoretical perspective: The theoretical perspective was based on the earliest theories
about CSR combined with the more recent literature on ECSR. The theoretical underpinning
of cultural differences between countries is explained using Hofstede's cultural dimension
theory.
Methodology/Empirical Data Collection: This thesis used a deductive research approach,
in which hypotheses are created based on a thorough assessment of existing theories, and
then the hypotheses are tested through quantitative analysis. To find out how ECSR affects
purchase intention, empirical data from consumers from different countries over the age of 18 was obtained using a Google form, leading to a sample of n=100.
Findings/Conclusion: Climate change has a significant influence on purchase intention,
while ecosystem, environmental governance, resource and waste management had no
significant impact on purchase intention. There is no evidence that ECSR and purchase
intention was significant or positively moderated by individualism or collectivism.
Practical Implications: This paper further confirms to business organizations and policymakers that climate change is a common concern among consumers today. Marketing
practitioners implementing an ECSR strategy today should then emphasize climate change.
As this study has proven, the cultural value collectivism has no significant impact on
consumers' purchase intention with regard to ECSR, which could be useful information for
MNCs. This result also can give many multinational enterprises some thought and the result
of this paper can bring insights into the implementation of CSR strategy in a cross-cultural setting. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9089961
- author
- Zhu, Mengwei LU and Brattström, James LU
- supervisor
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- CSR, Environmental CSR, Purchase intention, Cross-country, Collectivism, Individualism
- language
- English
- id
- 9089961
- date added to LUP
- 2022-06-28 09:57:46
- date last changed
- 2022-06-28 09:57:46
@misc{9089961,
abstract = {{Thesis Purpose: The purpose of this research is to find out which Environmental CSR
concerns addressed by corporations impacts consumer purchase intention. This research also
aims to examine whether the cultural dimension of collectivism/individualism has an impact
on consumers' purchase intention toward CSR.
Theoretical perspective: The theoretical perspective was based on the earliest theories
about CSR combined with the more recent literature on ECSR. The theoretical underpinning
of cultural differences between countries is explained using Hofstede's cultural dimension
theory.
Methodology/Empirical Data Collection: This thesis used a deductive research approach,
in which hypotheses are created based on a thorough assessment of existing theories, and
then the hypotheses are tested through quantitative analysis. To find out how ECSR affects
purchase intention, empirical data from consumers from different countries over the age of 18 was obtained using a Google form, leading to a sample of n=100.
Findings/Conclusion: Climate change has a significant influence on purchase intention,
while ecosystem, environmental governance, resource and waste management had no
significant impact on purchase intention. There is no evidence that ECSR and purchase
intention was significant or positively moderated by individualism or collectivism.
Practical Implications: This paper further confirms to business organizations and policymakers that climate change is a common concern among consumers today. Marketing
practitioners implementing an ECSR strategy today should then emphasize climate change.
As this study has proven, the cultural value collectivism has no significant impact on
consumers' purchase intention with regard to ECSR, which could be useful information for
MNCs. This result also can give many multinational enterprises some thought and the result
of this paper can bring insights into the implementation of CSR strategy in a cross-cultural setting.}},
author = {{Zhu, Mengwei and Brattström, James}},
language = {{eng}},
note = {{Student Paper}},
title = {{Environmental CSR impact on consumer purchase intention: A Cross-country Comparison}},
year = {{2022}},
}