Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
(2022) BUSN21 20222Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9102386
- author
- Hüsam, Julia LU ; Bosveld, Julia Herma Cornée Dorothée LU and Nordmark, Linnéa LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN21 20222
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Strategic Orientation, Brand Orientation, Market Orientation, Brand Portfolio Management, Strategic Brand Management, FMCG, B2C
- language
- English
- id
- 9102386
- date added to LUP
- 2022-11-08 11:22:11
- date last changed
- 2022-11-08 11:22:11
@misc{9102386, author = {{Hüsam, Julia and Bosveld, Julia Herma Cornée Dorothée and Nordmark, Linnéa}}, language = {{eng}}, note = {{Student Paper}}, title = {{Strategic Orientations and Brand Portfolio Management – A FMCG Case Study}}, year = {{2022}}, }