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Strategic Orientations and Brand Portfolio Management – A FMCG Case Study

Hüsam, Julia LU ; Bosveld, Julia Herma Cornée Dorothée LU and Nordmark, Linnéa LU (2022) BUSN21 20222
Department of Business Administration
Please use this url to cite or link to this publication:
author
Hüsam, Julia LU ; Bosveld, Julia Herma Cornée Dorothée LU and Nordmark, Linnéa LU
supervisor
organization
course
BUSN21 20222
year
type
H1 - Master's Degree (One Year)
subject
keywords
Strategic Orientation, Brand Orientation, Market Orientation, Brand Portfolio Management, Strategic Brand Management, FMCG, B2C
language
English
id
9102386
date added to LUP
2022-11-08 11:22:11
date last changed
2022-11-08 11:22:11
@misc{9102386,
  author       = {{Hüsam, Julia and Bosveld, Julia Herma Cornée Dorothée and Nordmark, Linnéa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Strategic Orientations and Brand Portfolio Management – A FMCG Case Study}},
  year         = {{2022}},
}