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2022
Mark Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
Kozhevnikov, Nikolai ^LU ; Rosin, Sofia ^LU and Castro Jimenez, Daniel ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
Hüsam, Julia ^LU ; Bosveld, Julia Herma Cornée Dorothée ^LU and Nordmark, Linnéa ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
2017
Mark How to apply Activity-Based Costing on a brand level in a multi-brand portfolio
Landare, Louise (2017) MIOM05
Production Management
- Univ. Diploma

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