Making a Red Devil: The Case of Manchester United and Mason Greenwood
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9149531
- author
- Otterhed Bolin, Johan LU and Eppens, Gabriel LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20241
- year
- 2024
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Corporate Brand Identity, Reputation Management, Corporate Social Responsibility, Crisis Management
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- report number
- 09-2024
- language
- English
- id
- 9149531
- date added to LUP
- 2024-03-11 16:06:05
- date last changed
- 2024-03-11 16:06:05
@misc{9149531, author = {{Otterhed Bolin, Johan and Eppens, Gabriel}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Making a Red Devil: The Case of Manchester United and Mason Greenwood}}, year = {{2024}}, }