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Making a Red Devil: The Case of Manchester United and Mason Greenwood

Otterhed Bolin, Johan LU and Eppens, Gabriel LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Otterhed Bolin, Johan LU and Eppens, Gabriel LU
supervisor
organization
course
BUSN35 20241
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Corporate Brand Identity, Reputation Management, Corporate Social Responsibility, Crisis Management
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
report number
09-2024
language
English
id
9149531
date added to LUP
2024-03-11 16:06:05
date last changed
2024-03-11 16:06:05
@misc{9149531,
  author       = {{Otterhed Bolin, Johan and Eppens, Gabriel}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Making a Red Devil: The Case of Manchester United and Mason Greenwood}},
  year         = {{2024}},
}