Publications | LUP Student Papers

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2024
Mark Making a Red Devil: The Case of Manchester United and Mason Greenwood
Otterhed Bolin, Johan ^LU and Eppens, Gabriel ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark Exploring the Privacy Paradox: The Influence of Hedonic and Utilitarian Shopping Motivations in E-tailing
Eppens, Gabriel ^LU and Odung, Nils ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Bygga möbler och kundbaserat varumärkeskapital - En undersökning av konsumenters uppfattning av IKEAs hållbarhet och dess roll i varumärkesbyggandet
Eppens, Gabriel ^LU ; Eriksson, Jennifer ^LU and Brodén, Sophia ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree