Publications | LUP Student Papers

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2024
Mark Making a Red Devil: The Case of Manchester United and Mason Greenwood
Otterhed Bolin, Johan ^LU and Eppens, Gabriel ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Misc.
Mark Reviving Retro - A Qualitative Study of Retro Apparel in Football
Hörlin, Emil ^LU and Otterhed Bolin, Johan ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Världsmästerskapen i Sportswashing
Hörlin, Emil ^LU ; Otterhed Bolin, Johan ^LU and Reberius, Deyar ^LU (2023) FEKH29 20222
Department of Business Administration
- Bach. Degree
Mark The Brand Creation of an International Football Club
Kokko, Alexander ^LU ; Otterhed Bolin, Johan ^LU and Kaso, Antoni ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)