When the Brand Is the Person: How Founder-Related Scandals Influence Consumer Perceptions of Brand Image
(2025) BUSN39 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9206490
- author
- Bengtsson Vikentorp, Julia LU and Claesson, Ellinor LU
- supervisor
- organization
- course
- BUSN39 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9206490
- date added to LUP
- 2025-06-30 12:09:15
- date last changed
- 2025-06-30 12:09:15
@misc{9206490,
author = {{Bengtsson Vikentorp, Julia and Claesson, Ellinor}},
language = {{eng}},
note = {{Student Paper}},
title = {{When the Brand Is the Person: How Founder-Related Scandals Influence Consumer Perceptions of Brand Image}},
year = {{2025}},
}