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2025
Mark When the Brand Is the Person: How Founder-Related Scandals Influence Consumer Perceptions of Brand Image
Bengtsson Vikentorp, Julia ^LU and Claesson, Ellinor ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Reklamtrötthet: Ett faktum eller en brist på förståelse för modern reklamexponering?
Janson, Siri ^LU ; Strannegård, Alice ^LU and Claesson, Ellinor ^LU (2024) FEKH29 20241
Department of Business Administration
- Bach. Degree
Mark Beyond Recognition: Analyzing the Strategic Drivers and Stakeholder Dynamics of Corporate Rebranding in High- Awareness Tech Companies
Hollmann, Erik ^LU ; Claesson, Ellinor ^LU and Pispas, Vasiliki ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.