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"Tiffany Who? Not Your Mother’s Anyway": When Reinvention Turns Into Alienation

Eriksoo, Linn LU ; Leitgeb, Elisa LU and Secretin, Lucie LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
Please use this url to cite or link to this publication:
author
Eriksoo, Linn LU ; Leitgeb, Elisa LU and Secretin, Lucie LU
supervisor
organization
course
BUSN35 20261
year
type
H1 - Master's Degree (One Year)
subject
keywords
Tiffany & Co., Brand Heritage, Corporate Brand Identity, Strategic Repositioning, Stakeholder Management, Reputational Risk
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9224150
date added to LUP
2026-03-24 10:53:50
date last changed
2026-03-24 10:53:50
@misc{9224150,
  author       = {{Eriksoo, Linn and Leitgeb, Elisa and Secretin, Lucie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{"Tiffany Who? Not Your Mother’s Anyway": When Reinvention Turns Into Alienation}},
  year         = {{2026}},
}