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- 2024
-
Mark
Understanding the Data Privacy concerns of Consumers on Personalised Marketing Strategies
(
- Master (One yr)
-
Mark
Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
(
- Master (One yr)
-
Mark
The Role of Concept Stores: Consumer Perception of the Intended Brand Image
(
- Master (One yr)
-
Mark
Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
(
- Master (One yr)
-
Mark
Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
(
- Master (One yr)
-
Mark
Brand Disengagement from Social Media- Consumer’s Perception of Brands Leaving Social Media Platforms
(
- Master (One yr)
-
Mark
From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
(
- Master (One yr)
-
Mark
Beyond the Word-of-Machine Effect - Does Social Influence Impact Preferences for AI Recommender Apps?
(
- Master (One yr)
-
Mark
Understanding consumer’s view on sustainable fashion and its influence on their consumption
(
- Master (One yr)
-
Mark
The Contradictory Voyage Towards Personalization
(
- Master (One yr)