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- 2022
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Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
(
- Master (One yr)
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Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
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- Master (One yr)
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Mark
From words to actions: the effects of the transformation of core values through the physical stores
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- Misc.
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Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
2022) In Strategic Brand Management - Master Papers Series BUSN21 20222(
Department of Business Administration- Master (One yr)
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Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
(
- Master (One yr)