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- 2011
-
Mark
The rational aspects of an irrational whim. A qualitative study exploring the motivations behind consumer impulse buying in a socio-cultural context.
(
- Master (One yr)
- 2010
-
Mark
Virituell Tillit - Hur konsumenter uppfattar att förtroende skapas genom tredjepartsrecensioner på internet
(
- Bach. Degree