Publications | LUP Student Papers

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2019
Mark The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”
Dimitrova, Lusiyana Ivanova ^LU and Aydin, Orkun ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Vem är vi lojala till? Influencers eller varumärken? - En kvantitativ studie om generation X och generation Ys förhållande till lojalitet.
Dimitrova, Lusiyana Ivanova ^LU ; Idmar, Christoffer ^LU and Vuksa, Jelena ^LU (2018) FEKH29 20172
Department of Business Administration
- Bach. Degree
Mark Limited edition: Collaborations between luxury brands
Dimitrova, Lusiyana Ivanova ^LU ; Björck, Linnea ^LU and Fregne, Alice ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.