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2019
Mark The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs
Ivarsson, Jakob ^LU and Claeson, Måns ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
Ivarsson, Jakob ^LU ; Bruder, Carolin and Lübeck, Helena (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.